Our ever more digitized and globalized world offers plenty of opportunities to accelerate firm growth. The term platform is ubiquitous and can be applied to very different things, such as product development, websites, organizations etc. In any case, the idea is to “scale” faster, e.g. in terms of offering more products in a greater variety, addressing more customers via the same channel, connecting more people with common interests.
In this course you will learn about a number of successful levers to scale quickly and how to appropriately make use of them for your company. We will discuss case studies and best practices to learn from. We will present frameworks and concepts to grasp the full potential of each of the introduced levers for scaling successfully in national and international, in existing and in new markets. Finally, we will also present templates and tools for you to effectively support companies in scaling their businesses.